Why is my Engagement Score important?

Why it's useful

Watching your Engagement Score over time allows us to pinpoint when your site did exceptionally well (and on which pages), or underperformed compared to a typical baseline. Repeating behaviors that resulted in high engagement will help you increase the average engagement of your website, meaning it's better at reaching its objective. Investigating what happened on days when your Engagement Score was lower than normal can yield actionable opportunities to optimize your content for increased engagement - A/B testing a headline, for example, or reformatting a post with more interesting images.

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